Friday 22 April 2016

The Alice Look


The V&A are hosting a gorgeous exhibition in honour of Lewis Carroll’s famous ‘Alice in Wonderland’ marking the 150th anniversary of this beautiful book that inspired children and authors around the world. The exhibition will display Alice in all forms and walks of life, adopted by stylists, designers and photographers globally, marking a real appreciation for the classic novel.
For our Ruby girls, we’ve created a deal as wonderful as this event, just refer a friend and send both your email addresses toinfo@rubylondon.com and get 50% off premium luxury denim on time for the exhibition. Alice in Wonderland is a timeless classic, and we think you should be too.
Love
Ruby x

We've got Twitter!


Any of you gorgeous ladies on Twitter?
We love it! And it’s a chance for our Ruby girls to get involved with our latest offers and discounts, competitions and prizes. Get involved! Follow us @RubyLondonUK, for the best premium quality, curve hugging and figure fixing denim from the UK.
Love
Ruby x

Denim Makes the People Come Together


Ruby loves Madonna, but then, who doesn’t?
Musically and fashionably, one of the most iconic woman to date, and arguably the most famous woman ever to grace the earth, Madonna breathed life into the eighties with global hits such as ‘Holiday’ ‘Lucky Star’ and ‘Borderline.’
Her fetish for punky denim and crucifix necklaces pushed her out of the conventional fashion stream and placed her on a platform, adored by women and men everywhere. She rocked heavy duty double denim and distressed high waists, rocketing the denim jacket by wearing it in her ‘Ray of Light’ video… with nothing underneath, creating a whole new style of her own, looking the fashion industry in the eye and wearing whatever she pleased.
Wear Ruby London’s Yasmin Skinny in Ash Blue (http://rubylondon.com/womens-jeans-super-skinny/yasmin-ash.html) to get the worn down look, or one of our Vera range to achieve a high waisted style (http://rubylondon.com/vera-mid-rise-slim-leg-authentic-blue-1957.html), but don’t stick to one style too much. Madonna was a chameleon, always changing with the tides and setting the bar a little higher, the trick to achieving a look like this is confidence and being totally casual. Tons of accessories, and scruffy up-do’s. Oh, and don’t be afraid of a bold lip and eye, this diva has no time to be shy about any part of her outfit.
Head tohttp://rubylondon.com/ and grab a pair of premium quality denim, receive 50% off if you refer a friend! The beginning of any classic look is with a pair of Jeans, and there is no better quality pair than Ruby.
Happy Shopping!
x

One Direction have broken up!

Who knew?
The contemporary teen idols – One Direction, have gone their seperate ways, but at least we still have their old catchy, club tunes to enjoy, even if they don’t plan to make anymore! How do you feel about the break up of One Direction? Elated? Or breaking down into a tub of Ben and Jerry’s, dancing madly to their greatest hits? (with the curtains closed, obviously).
We’d like to know, get commenting!
And as a mourning (or celebratory) gift to you, we’re giving Ruby girls 50% off our Yasmin Super Skinny range! So at least, whether you’re dancing with the girls on a night out, or on your own in the living room, you’ll be doing it in style. Head tohttp://rubylondon.com/yasmin-white.html, and check out our range of colours. Guaranteed to make you gorgeous.
Love Ruby x

It was OK in the seventies!


The ultimate poster girl of chilled out hippy chic Joni Mitchell, set the bar for Seventies style.
Khaftans and Tie Dye and bare feet at woodstock. Arguably the coolest decade ever, being laid back in style and attitude was the way to be.
Cher (pictures above) released 10 glorious to less glorious albums – attempting each and every seventies trend with all that she had. The time of the Osmonds, Bowie’s chameleon-esque face paint and leotard phase, and studio 54 was upon us. And one ever consistent aspect was, of course, the flare. Bell-bottomed flares were everywhere, plain or printed, you owned a pair. Like the LBD, it was a staple wardrobe piece and the pivotal item that the rest of your bold print clothes wrapped around.
For some, the idea of re-living the flare may come with the horrified thought of mad haircuts and enormous boots.
Fear not.
Ruby London has tailored and materialised our very own flare, and we named them, John and Patty. John adopts a wide leg while Patty has more of that classic seventies flare going on. Flare is super gorgeous and totally wearable, approach them with no fear and let us guide you. First off, clumpy trousers that drag on the floor is never a good look, team your flare with heels and a defined top, a basic, fitted shirt or strappy top will do. Natural hair and simple make-up also help balance out the package. Second, get yourself a bold pair of shoes and a bag to being the whole outfit together without being too overboard, unless that’s your thing, in which case, go for it!
This post got you in the mood for some Seventies lovin’?
Grab Pattyhttp://rubylondon.com/patti-fit-flare.html and Johnhttp://rubylondon.com/john-mid-rise-wide-leg-1974.htmlat http://rubylondon.com/
And bear in mind, we do half sizes, there’s a perfect flare for everyone.
Love Ruby x

We have Instagram!


Ladies and Gentleman, we’re on Instagram!
We’re huge fans of this app, since it allows so much room for the creative and spreading the word via the infamous and not so infamous #hashtag.
Let’s get to know each other a little better, follow us@rubylondonuk, where you can find our new and improved Big Cartel store –rubylondon.bigcartel.com and all the latest competitions, sales and gorgeous discounts. We also talk fashion icons, latest fashion news and big events coming up all around the globe.
Tag us @rubylondonuk or#rubylondon in pictures of you and your Ruby’s, we love to get to know our Ruby girls a little better.
#followus #premium #sustainable
Love,
Ruby x

Audrey, fashion Icon, beauty Icon, Life Icon



It’s no secret that Audrey Hepburn was beautiful. She set standards for women all around the globe when she introduced herself on a worldwide scale in Roman Holiday, we couldn’t get enough of her petite frame and classic elegance in everythinhg she did. She was, all by herself, timeless. We at Ruby HQ love how she carried herself and wore jeans with such casual flair, but the most important and timeless thing about Audrey was her work for others. We at Ruby believe that ethics is one of the most important factors that build the foundation of our company, adopting methods that allow our workers to work reasonable hours for a better wage. So we love that Audrey was not just  one of the world’s greatest on screen legends and beauty icons, but above all, a humanitarian.
We, as a company, strive to be as well rounded as possible in every single aspect, we are passionate about fashion, style, price and ethics. No area is left untouched, and each one is given as much love and respect as the other. Check out our previous post which tells our clients all about our ethical brand in a little more depth, link at the bottom of this post. If you love Audrey’s look, achieve it with simple red cardigan, leather waist belt and PATTI Kick Flarehttp://rubylondon.com/bootcut-root/patti-fit-flare.html or, if you want a lighter colour, try our JOHN – Mid Rise Wide leg –  http://rubylondon.com/bootcut-root/john-mid-rise-wide-leg-70.html which is now on sale!
Love
Ruby x